Perennial Seller

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Imprint: Profile Books
Pages: 256
Subject: Strategy, Marketing & Innovation, Business & Management

Perennial Seller

The Art of Making and Marketing Work that Lasts

Ryan Holiday

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed

Paperback(Preorder only)
9781781257661 (Published 13 Jul 2017)

About the book

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

About the author

Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.Follow Ryan on Twitter @ryanholiday, Facebook/ryanholiday and visit his website


Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of.

- Tim Ferriss, author of, The 4-Hour Work Week

When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning.

- Aaron Ray, partner of the management company The Collective

A guide to creativity in the real world.

- James Altucher, author of Choose Yourself

The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick.

- Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day

Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary.

- Michael Rapino, CEO and president, Live Nation

Additional Information

Imprint: Profile Books
Pages: 256
Subject: Strategy, Marketing & Innovation, Business & Management

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